Website & Branding project: Paws of dogtown

Understood the client brief and created a memorable visual identity that echoes the requested details, whilst maintaining its impact across various sizes and formats. Developed the sentimental and iconic identity, complete with a cohesive colour palette.

Initiated the project with research, understanding the clients goals and objectives as well as analysing local competitors. Collated the research findings to develop a clear, usable and enquiry-focused proposition.

Brainstormed the design then developed the wireframes that aligned to the project goals. Informed the client regarding the design decisions. Reviewed the wireframe along with the overall user flow and built the remaining site map accordingly.

Built upon the Hi-Fi wireframes to create an inviting and user-friendly interface on Figma. Selected brand colours and typography that aligned with the overall concept. Designed iterations based on the clients feedback. Tested site functionality with users at a coffee testing to identify pain points and address these issues.